Thousands are expected at the spectacular summer event which is being staged in association with TATA Consumer Products.
Some of the biggest music and movie stars from the UK and overseas will be performing on the main stage at Victoria Park in Smethwick, including a historic first - with female led headliners: the phenomenal Sunanda Sharma and the sensational Harshdeep Kaur.
Their performances mark a significant milestone for the festival, showcasing the immense talent and influence of female artists in South Asian music.
The Birmingham Mela is an artistically led celebration of Asian culture and creativity, drawing inspiration from South Asia. It stands as one of the largest Melas outside of India, known for championing new works, showcasing international talent, and providing a platform for emerging
British artists. This vibrant festival brings an array of visual art forms to a wider audience, making it a unique cultural experience.
Other entertainment includes a Food Village with some of the most delicious dishes from around the world, a Shopping Bazaar, Funfair, Arts Village and you’ll be able to check out some homegrown talent at the Showcase Stage.
Early bird tickets are still available as I type on Monday (July 8) afternoon priced from £3. You can buy yours here: Sandwell & Birmingham Mela. Here’s a bit more information.
What to expect at Sandwell & Birmingham Mela at Victoria Park in Smethwick
Desi Hits Main Stage
Since it was first staged in 2011, the Mela has attracted some of the biggest names in entertainment from India and Pakistan, including Indian singer Guru Randhawa and Pakistani singer-songwriter Bilal Saeed and playback singer Jyotica Tangri.
As the UK’s largest South Asian music festival, Birmingham Mela presents an eclectic mix of pop, folk, and classical music from around the globe. Attendees can also enjoy performances by British Asian urban acts, captivating dance displays, engaging visual arts, and a variety of arts and crafts activities.
Here’s a list of the confirmed acts so far:
Sunanda Sharma
Harshdeep Kaur
Yasir Hussain
Guru Randhawa
Bilal Saeed
Jyotica Tangri
Karan Sehmbi
Sukshinder Shinda
Rafaqat Ali Khan
Showcase stage
This stage will highlight the rising stars from local to global talent.
What else is happening at Sandwell & Birmingham Mela 2024?
The mela will have a range of activities like a huge Funfair, including dodgems, carousels to white knuckle rides; visual, aerial, street theatre and walkabouts; art and crafts workshops, visual interative activities, dance workshops; a bazaar with shops from local business to international brands, bringing you special products, discounts and exclusive lines from clothing, jewellery, health and beauty; and a food village with South Asian, British, Chinese and many other cuisines.
The Mela's shopping bazaar will feature 70 outlets offering an array of goods, while over 20 street food vendors will serve up mouth-watering dishes from around the world. This year's event promises to be a true feast for the senses.
Festival Director Danny Singh expressed excitement about this year's event: "We are thrilled to return for the 12th edition of the Birmingham Mela, especially with the historic inclusion of Sunanda Sharma and Harshdeep Kaur as our headliners. This festival is a testament to the vibrant cultural tapestry of our community, and we look forward to welcoming over 50,000 visitors for a weekend filled with music, art, and delicious food."
When do gates open?
Victoria Park is located on Smethwick High Street. Gates open at 12 noon and the event finishes at 7pm on both days - Saturday and Sunday, July 13 & 14. There will be no re-admission. Please ensure you have everything you need before entering.
Road closures & how to get to the Mela
There will be road closures in place around the event so pick ups and drop offs will not be possible near the park. Please use public transport where possible.
By foot: Entrance to the park is via the High Street gate next to Smethwick Council house.
By bus: The following bus route passes adjacent to the park: 80, 87, 89, 53, 55.
By train: Nearest Rail Station is Smethwick Rolfe Street.
By Car: There is limited car parking at Victoria Park. It will cost you £8 per day to park your car here.
Where to get tickets?
Tickets are priced at £2 each day. You can purchase tickets online on Birmingham Mela website or pay at the gate. People are encouraged to buy tickets online to avoid queues. You can book yours here: Sandwell & Birmingham Mela
